Thrive: Biotechnology for a Cleaner, Smarter Future
- Seldram
- 32 minutes ago
- 2 min read
Across the cleaning and hygiene industry, expectations are changing. Organisations are looking for solutions that perform reliably while reducing environmental impact and supporting long-term sustainability goals.
That is where biotechnology is beginning to play a much bigger role, and it is also where Thrive stands out.
From University Research to Real-World Application
Thrive was founded in 2019 at Lancaster University, where a team of scientists set out to challenge the idea that effective cleaning must rely on harsh or outdated chemical processes. Their early work led to the development of URIZAP, a biotechnology solution that proved biological innovation could deliver powerful results without compromising environmental responsibility.
That initial breakthrough became the foundation for Thrive’s wider mission. To rethink how industries clean, manage waste, and address environmental challenges using science-led alternatives.
What Makes Thrive Different
Rather than masking problems or relying on aggressive chemistry, Thrive products are designed to work with natural biological processes. By replacing traditional methods with intelligent biotechnology, Thrive helps businesses improve efficiency while reducing their environmental footprint.
Today, Thrive solutions are used across hygiene, wastewater management, environmental remediation, and sustainable cleaning applications. These are not experimental ideas. They are proven systems designed for real operational environments.
Cleans, Clears, Restores
Thrive’s approach can be summarised in three simple actions.
Cleans: Thrive develops biological alternatives that remove grime, odours, and buildup effectively while helping organisations move away from more harmful chemical practices.
Clears: Its technology targets hidden issues in drains, pipework, and built environments, breaking down contaminants naturally and helping prevent future blockages and pollution risks.
Restores: Beyond cleaning, Thrive focuses on repairing environmental damage at its source. By restoring natural balance, these solutions support long-term sustainability rather than short-term fixes.
Science That Solves Real Problems
At the heart of Thrive is a collective of scientists and forward-thinking innovators. Their work combines biotechnology, oxidative chemistry, and sustainable science to create solutions that protect both people and the planet.
This research-led approach ensures products meet modern performance standards while contributing to healthier systems and environments.
Why Seldram Works with Thrive
Seldram partners with brands that bring genuine value to customers. Thrive aligns strongly with that approach, offering solutions that help organisations meet cleaning, hygiene, and sustainability objectives without unnecessary complexity.
For customers exploring more responsible ways to clean, manage waste, or improve environmental outcomes, Thrive represents a practical and forward-looking option supported by proven science.
Looking Ahead
As sustainability expectations continue to grow, biotechnology will play an increasingly important role in how industries operate. Thrive remains at the forefront of that change, continuing to develop smarter solutions that balance performance, safety, and environmental responsibility.
Innovation is not about change for the sake of it. It is about finding better ways to solve real problems. That is exactly what Thrive is focused on.