Loo of the Year Awards: Why We’re Encouraging Businesses to Get Involved

Discover how the Loo of the Year Awards celebrate washroom excellence and why Seldram Supplies is proud to support the initiative that champions hygiene, sustainability, and innovation.

When it comes to facilities management, first impressions matter and often, the washroom says more about an organisation than any other space. Clean, well-equipped, and sustainable washrooms aren’t just about hygiene; they reflect the care, values, and professionalism of your entire business.

That’s exactly what the Loo of the Year Awards is all about recognising and celebrating organisations that go above and beyond in providing exceptional washroom standards across the UK and Ireland.

At Seldram Supplies, we’re proud to support the principles behind the awards and actively encourage our customers to get involved.

What is the Loo of the Year Awards?

Established in 1987, the Loo of the Year Awards are often referred to as the “washroom Oscars”. They’re the UK’s leading independent awards programme dedicated to promoting hygiene, innovation, and accessibility in washroom design and management.

Each year, independent judges anonymously visit thousands of washrooms from motorway service stations and schools to offices, restaurants, and leisure facilities assessing them against strict criteria such as:

• Cleanliness and hygiene standards

• Fixtures and fittings quality

• Accessibility and inclusivity

• Sustainability and environmental impact

• Innovation in design or technology

Entrants are rated from Bronze to Platinum, with Diamond and National Awards recognising the very best in class.

Why It Matters More Than Ever

In today’s world, hygiene has become more than a box to tick, it’s a measure of trust, professionalism, and care.

Participating in the Loo of the Year Awards helps organisations:

• Benchmark performance. Get independent feedback on your facilities and identify areas for improvement.

• Recognise your cleaning teams. Reward the people who uphold your standards day in and day out.

• Showcase your commitment to quality. Winning an award enhances your reputation with staff, visitors, and clients alike.

• Demonstrate sustainability in action. Many award-winning washrooms feature recycled materials, efficient dispensers, and reduced energy and water use, all areas Seldram actively supports through our sustainable supply partners.

It’s not just about competition it’s about continuous improvement and raising the profile of the cleaning and hygiene industry as a whole.

How Seldram Supplies Supports Award-Winning Standards

Seldram has been supplying cleaning and hygiene solutions to the facilities management, education, and hospitality sectors for decades. We know what it takes to deliver washrooms that meet the highest standards of cleanliness, efficiency, and sustainability, the exact standards recognised by the Loo of the Year Awards.

We work closely with innovative partners like:

• Lucart – offering recycled Fiberpack® paper products from beverage cartons.

• Northwood Raphael – delivering UK-made, high-capacity, low-waste dispensing systems.

• Vectair – providing premium air care and hygiene systems.

• BioHygiene – pioneering biotech cleaning solutions that replace harsh chemicals.

• Numatic – powering professional cleaning with durable, energy-efficient equipment.

From sustainable paper systems to high-efficiency cleaning equipment, every product we supply helps our customers create washrooms that people notice for the right reasons.

Why We Recommend Getting Involved

Entering the Loo of the Year Awards isn’t just for large organisations; it’s open to anyone who takes pride in maintaining high washroom standards. Whether you manage a leisure centre, school, office, or public venue, it’s a chance to:

• Gain independent recognition for your standards.

• Motivate your cleaning and maintenance teams.

• Celebrate your investment in sustainability and innovation.

• Join a network of like-minded organisations raising the industry standard.

Seldram customers already meet, and often exceed, the quality and hygiene benchmarks these awards celebrate. That’s why we’re encouraging our partners and clients to take part and get the recognition they deserve.

How to Enter

Entering is simple, and entries are open to any organisation in the UK or Ireland. You can find full details, categories, and entry forms at www.loo.co.uk.

Once entered, your washrooms will be visited by an independent assessor who will evaluate them across a range of criteria. Feedback and awards are presented annually at a national ceremony, celebrating the people and organisations setting the bar for washroom excellence.

Shining a light on washrooms

Washrooms may be one of the most overlooked areas of a building, but they’re also one of the most important. They reflect your brand, your values, and your commitment to the people who use your facilities every day.

The Loo of the Year Awards shines a light on those who take pride in getting it right, and at Seldram Supplies, we’re here to help you achieve that standard.

Whether it’s through sustainable paper systems, smarter dispensers, or innovative cleaning solutions, we’ll work with you to create washrooms that truly stand out.

Because great washrooms don’t happen by accident, they happen through care, consistency, and collaboration.