Celebrating the Unsung Heroes: Why the Loo of the Year Awards Matter
- Seldram
- Jan 6
- 2 min read
When people think about great facilities, washrooms are rarely the first thing that comes to mind, but they should be. Clean, welcoming, well-maintained washrooms say a huge amount about an organisation’s standards, values, and attention to detail.
That’s why the Loo of the Year Awards play such an essential role in our industry, and why we’re proud to be attending this year’s event.
What Are the Loo of the Year Awards?
Established in 1987, the Loo of the Year Awards are the UK’s leading awards programme dedicated entirely to washroom standards. Often described as the “washroom Oscars”, they recognise excellence in cleanliness, hygiene, accessibility, sustainability and overall user experience.
Each year, thousands of washrooms across the UK and Ireland are independently inspected: from schools and leisure centres to restaurants, offices and public venues. Entrants are graded from Bronze through to Platinum, with Diamond and National Awards recognising the very best in class.
Shining a Light on the People Who Make It Happen
At the heart of every award-winning washroom is a team of people who take real pride in what they do.
Cleaners and facilities teams are often the unsung heroes of an organisation, working behind the scenes to maintain standards that most people only notice when they’re missing. The Loo of the Year Awards give those teams the recognition they deserve, celebrating consistency, care and professionalism.
For many organisations, entering is as much about recognising their staff as it is about winning an award.
Why Entering Is Good for Your Organisation
Beyond the recognition itself, the Loo of the Year Awards offer real, tangible benefits:
Independent benchmarking against nationally recognised standards
Positive publicity and marketing value, especially for customer-facing venues
Increased staff morale, pride and motivation
Clear feedback on where standards are strong and where improvements can be made
Visible commitment to hygiene, accessibility and sustainability
An award or grading is a powerful signal to visitors, customers and staff alike that washroom standards are taken seriously.
Why We Encourage Our Customers to Get Involved
As a supplier of cleaning, hygiene and washroom solutions, we see first-hand the dedication that goes into maintaining high standards. That’s why we actively encourage our customers to consider entering the Loo of the Year Awards.
Many of the organisations we work with are already meeting, and often exceeding, the criteria the awards recognise. Entering simply gives those efforts the spotlight they deserve.
We’ll be attending this year’s awards and celebrating alongside the individuals and organisations raising the bar for washroom excellence. And we’d love to see even more of our customers represented in future years.
Looking Ahead to Next Year
If you’ve never entered before, now is the perfect time to start thinking about it. Preparing for the Loo of the Year Awards can be a positive, team-focused exercise that brings attention to standards, celebrates achievements, and highlights the vital role washrooms play in overall facilities management.
If you’d like advice on washroom systems, hygiene solutions or best practice to support an entry next year, the Seldram team is always happy to help.
Because great washrooms don’t happen by accident, they happen thanks to people who care, every single day.