
Lucart EcoNatural
Lower Cost. Lower Impact. Smarter Washrooms.
EcoNatural is Lucart’s circular economy paper range, helping businesses reduce waste, support sustainability goals and manage washroom costs without compromising on quality.
What Is EcoNatural?
EcoNatural is Lucart Professional’s circular economy paper range, designed to move away from the traditional use and throw away model.
Used beverage cartons are recycled through a specialist process. The cellulose fibres are turned into Fiberpack®, which is used to produce EcoNatural paper products, while the aluminium and polyethylene are recovered as Al.Pe.®, the raw material used to manufacture EcoNatural dispensers.
The result is a complete washroom solution that helps reduce waste, make better use of recycled materials and keep facilities looking clean, professional and well managed.

Why Switch to EcoNatural?
EcoNatural is ideal for organisations that want to bring together cost control, reliable performance and more sustainable washroom choices.
Reduce washroom paper costs
EcoNatural can offer a more cost-effective alternative to traditional paper products.
Improve environmental performance
The range helps support sustainability goals through recycled raw materials and circular economy thinking.
Support responsible procurement
A practical choice for organisations reviewing Scope 3 impact, supplier choices and purchasing standards.
Reduce reliance on virgin materials
EcoNatural paper is made using Fiberpack®, recycled from the cellulose fibres in used beverage cartons.
Maintain a professional washroom experience
The range is designed to perform well in everyday use across busy commercial environments.
Simplify product ranges
EcoNatural can support consistent washroom supply across multiple sites and product categories.
Explore the EcoNatural Range
The Lucart EcoNatural range includes everyday washroom and paper products designed to support reliable performance, responsible purchasing and lower environmental impact.
Toilet tissue
Jumbo toilet rolls
Bulk pack toilet paper
Hand towels
Centrefeed and wiping rolls
Facial tissues
Napkins
Dispensers made using recycled materials
A Smarter Way to Balance Cost and Sustainability
Sustainability does not need to be complicated, and it does not always mean choosing the most expensive option. The right washroom paper system can help reduce waste, improve control and support long-term value.
EcoNatural is designed to make that switch easier. With paper products made from Fiberpack® and dispensers made using Al.Pe.®, the range gives businesses a simple way to improve everyday washroom supply while supporting circular economy principles and responsible procurement.

Where EcoNatural Works Best
EcoNatural is suitable for a wide range of professional environments, especially where sustainability, presentation and cost control all matter.
Offices and commercial buildings
Schools and colleges
Hospitality venues
Healthcare and care environments
Leisure and visitor attractions
Public washrooms
Facilities management contracts
Multi-site organisations
Let Seldram Review Your Current Range
Switching to EcoNatural does not need to be complicated. Seldram Supplies can review your current washroom paper products, compare costs, identify suitable alternatives and show where EcoNatural could support both savings and sustainability.
Whether you are looking to reduce costs, improve environmental performance or simplify your washroom product range, our team can help you make a practical switch that works for your site, your budget and your users.

Designed to Make Sustainability Practical
More businesses are looking for ways to reduce everyday costs while improving their environmental performance. Lucart EcoNatural offers a practical solution, combining high-performing washroom and paper products with a circular economy approach that gives new life to used beverage cartons.
At Seldram Supplies, we help customers switch to EcoNatural because it can often provide a cost-effective alternative to traditional paper products, while also supporting responsible purchasing, waste reduction and stronger sustainability credentials.
















